In today’s episode, Eric Ressler shares the secrets of digital branding for sustainability. As the founder and creative director at Cosmic, a social impact creative agency, Eric helps truly eco-friendly businesses to enhance their positive social impact and spark real-world change using storytelling and effective engagement with the audience.
Whether you run a non-profit organization, a social enterprise or a for-profit business, if you wish your sustainable brand to stand out, don’t miss out on this eye-opening episode!
What you’ll learn:
- Why creative digital branding vision is key for your business’ social impact;
- What’s the best digital branding strategy to connect with your audience and drive revolutionary change;
- How to effectively brand your company for sustainability.
Books & other resources mentioned:
Company website: https://designbycosmic.com/
Quotes of the guest:
“We strongly believe that, although social channels and other platforms are increasingly important, the hub of the entire marketing wheel is still the website. Because what you want to be doing at the end of the day is, yes, engaging folks on those various platforms, but then driving people back to your website where they can find other opportunities to engage, learn and take action.”
“What we like to do for profit-driven is to ensure that alongside the traditional market in sales, communications and strategies they may be implying, there is also an element of either education, advocacy or activism. That’s true to their mission, it makes logical sense and ties back to their actual business. While for non-profit, that is oftentimes about engaging, educating and activating supporters, and building coalitions, and building brand awareness. That has a whole different track of strategies and methodologies that supports that effort.”
“In the case of a social impact organization, once you get them to a website, you might not be selling them a product, but you may be selling them an idea or a version of the future that’s different. In the case of education or advocacy, you’re trying to either inform or convince or educate a certain portion of the population there’s a better way for us to do something around an issue you care about. So, how do you measure that? That gets really tricky, right? There are actually specialists in the social impact space whose entire job is to figure out how to measure these grey areas, like behavioral changes and awareness.”
One piece of advice:
After this year of reflection, as we get back to a more normal life, don’t forget some of the lessons you may have learned during this time. I think it’s easy to do, so it’s an intention it’s worth setting.