In this episode, David Goodman, CEO and President of the Edenark Group talks about the ‘how’ and ‘why’ of adjusting environmental management systems within small, and mid-sized companies. By doing what is best for the world and its people, it’s very likely for sales to improve as well.
Today, more and more customers are demanding certifications of sustainability. The ISO 14001 standards were designed to increase sustainability within the largest companies. Now, those standards have been formatted for application in medium -, and smaller companies, which leads to a more competitive edge with lower costs, higher revenues, increased sales, and increased market share.
David Goodman talks about the relevance of this certificate and how it benefits both the customer as well as the business owner. More and more consumers demand sustainable certifications from the companies they’re buying from – David invites business owners to take the customers’ demands seriously.
David also explains how COVID-19 caused consumers to be even more demanding of certified sustainability. Most people see the pandemic as a symptom of a larger problem: the Earth’s environment not being aligned.
There’s a great focus on sustainability, as more people are waking up to the reality of where we are standing and where we are heading. This is the time where we have to make up our minds and take the right actions, by focusing on the future.
What you’ll learn:
- How smaller companies can achieve the sustainability goals of their bigger peers;
- The difference between ISO 14001 and what the Edenark Group offers;
- Why COVID-19 made consumers more demanding of purchasing their products from sustainable certified companies;
- How to get certified and how this will affect the worlds’ environment positively, as well as your business’ sales;
- The global impact of certified companies.
Company website: www.edenark.com
Quotes of the guest:
7 out of 10 consumers will move their purchases from where they’re purchasing to a certified sustainable company.
Before the virus, a company that becomes certified sustainable is going to outpace its peers 5 times, since the virus – 7 times.
Having a point of difference, having something that makes you look like a better corporate citizen is critically important today.
Sustainability is about people and how they perform in the environment. People respond to things that are about people.
Sustainability is not sector-driven, it’s leadership driven.
It all boils down to taking the company’s leadership by focusing on the future.
One piece of advice:
Apart from being in extremely high demand, it is vital that customers are given a sustainable product.
Big companies may be able to afford what their smaller competitors cannot, but this should not be a reason for SMEs to hold back on sustainability and lose out on great opportunities, the chance of making a positive impact, on both the environment and society.
Making the switch may be as simple as having a “No meat Monday” which would lower the company’s carbon footprint.
Educate people by becoming a voice – you as a company have a bigger reach and impact than a single person, and you will not only have an influence externally but also internally.
Sustainability is about people, having in-house psychologists or consultant may help your employees feel better, thus have a better output. If you are proud of what you do, it will show.
Ask the questions: “How much is this going to cost me? How much time will it take my company?” Get the answers.
Because your competitors might do it as well, you want to be first.
Be a market leader.