#53 | The Cradle to Cradle Certification Explained, with Aglaia Gomez from EcoIntelligentGrowth

Today we debunk the most interesting aspects of the Cradle to Cradle Certification™ for more sustainable products together with Aglaia Gomez from EcointelligentGrowth.

To prepare for the radical uncertainty ahead, as well as comply with regulation, companies can truly benefit from getting their products’ Cradle to Cradle Certified.

Our society and planet will also thrive, as we move towards a healthier and safer consumption of goods.

Aglaia shares lots of insights into the steps to certification, including how communications with the supply chain help close the information gap; what is the social fairness component; and why recycling plays an important part in the product’s lifecycle.

Tune in and enjoy the episode!

What you’ll learn: 

  • What key principles are behind the Cradle to Cradle (C2C) certification;
  • What main issues surround waste management and the C2C certification;
  • How companies can benefit most from getting C2C certified.


00:50 Introducing Aglaia Gomez

05:25 what Ecointelligent Growth is working on and a typical workday of Aglaia

10:05 What is Cradle to Cradle Certification

15:20 A product has to be disassemblable to receive the certification

17:05 The options for the potential of garments: upcycling, recycling, etc.

20:20 Label only gives us information about the fabrics, not chemicals or dyes

23:10 Where to find the catalogue of C2C certified products

25:10 Who is entitled to certify products and how to apply to get certified

30:50 What is social fairness component

33:10 Who in the company is responsible for submitting information

35:35 How much does it cost to pass the certification

38:05 What are the benefits from C2C certification for the company

42:40 Professional challenge for Aglaia

44:20 A piece of advice from Aglaia

Books & other resources mentioned:

Website: http://ecointelligentgrowth.net

Book: https://mbdc.com/project/cradle-to-cradle-book/

Quotes of the guest

Matter is not created or eliminated, it just transforms. So, they (i.e. Cradle to Cradle book authors) started thinking and visualising that matter not only still exists, but it can be a very valuable material. It can be an interesting resource because in nature we see that everything that is discarded by one of the living things will be used as a positive resource.

The first principle of Cradle to Cradle is that we want to make good, not bad.  That is, we want to make products that are healthy and safe for the people and the environment, beyond what regulations request currently.

In this international globalized economy, you manufacture a product in one country or continent and it travels to another to be sold and perhaps to another one to be used. So, obviously, if you want this product to become another resource, you have to make it easy for the recipients of the product after use.

One piece of advice: 

The Cradle to Cradle certification program works most effectively when it becomes part of a company’s strategy. So, even if the idea of getting into the product starts with one person within the firm, it’s key to involve in the process as many departments as relevant, from designers to manufacturers, procurement employees, and management.

Not only will more people with different specializations and responsibilities deliver different pieces of valuable information, but the program will then become embedded in the company’s strategy and culture.